This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
More and more businesses have been getting hip to social blogging platform Tumblr lately — specifically those involved in the fashion industry — which may have you wondering, “Should I be on Tumblr, too? Will the denizens of Hunting Knives R Us dig this blogging platform? Or should I just stick to ads in the local paper and — dare to dream — a Facebook Page?
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